The goal here was eyes on the container; it had a new, sleek look and shape, plus incorporated updated Aveeno branding. Those familiar with Aveeno were definitely going to spot this coming a mile away. Plus, it was going to be a real benefit to their sensitive skin consumer and users of competitive products like CeraVe & Cetaphil, as its formulate was "free-of" in every capacity.

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With two messages to put out, we focused on product and introduced the new look of Aveeno, the new Restorative Therapy product line and achieved "second-0" channel mandates in one fell swoop. 

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Modelling and creating the entire Restorative Therapy lineup but laser focused on the cream, we were able to hit all the brief mandates, as well as delivery within a very tight-timeline and stay within agency budgets for unexpected overages such as this. 

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Royalty free music tracks were also located and acquired, and the final spot was output bilingual in DVC 16:9, Stories 9:16, Feed 4:5 formats and 1:1 formats.

Another unique Canadian asset that was in the hands of the client from kick-off brief to file delivery in less than two weeks, and was in market for some time as our agency counter-parts held their plethora of meetings and discussions until they eventually were ready to shoot their spot.