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Band-Aid
Ecomm, Digital Shelf and Social Assets
BACKGROUND:
The Canadian brand team was moving into Amazon Canada, had opportunities for growth with Walmart, needed content for their own Social feeds as well as a plethora of ecomm endeavours. They needed assets... a lot of them.
PROJECT DETAILS AND CONCEPT:
Provided with an exhaustive list and product shots, we balanced the worlds of the various Band-Aid brand adhesive brands and sub-brands, kept look and feel tight to the master style guide and spent hours scouring through stock, working PhotoShop magic and playing with pixels. Thankfully we're fans of both Rush and Iron Maiden, and they're fans of ten or eleven minute songs, so once our playlist of lengthy tunes was created, we were off.
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