Through the ideation process, we net out on the big idea of allowing the bandage itself to tell the story.

 

With the various channels pushing a "second-0" mandate for identity to be showcased before the 00:00:01 mark, and trying to ensure we didn't bore our audience with a logo shoved into top right screen, we approached the spots with a fun-focus POV. 

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Modelling and creating both the box and bandage, we had full-control on the journey this product took to ensure the viewer was educated and entertained, the client and brief needs were satisfied and legal/reg could thumbs up the spot.

 

Royalty free music tracks were also located and acquired, and the final spot was created in DVC 16:9, Stories 9:16 and Feed 4:5 formats.

A unique Canadian bilingual asset that was in the hands of the client from kick-off brief to file delivery in less than a month, and at a fraction of the cost compared to our big-agency counterparts.