Care Club
Lead Gen Ads
BACKGROUND:
Care Club is a CRM tool that supplies discounts on brands to drive eyeballs. They came to us looking for two sets of ads; video and static. Within the static set of ads they focused on creation for A/B testing formats. As Care Club is not a formal brand, their budget is minimal. Working within a set number we were able to create a series of content that allowed them to further aim their sights for future marketing.
PROJECT DETAILS AND CONCEPT:
When working within the lifestyle imagery, we presented the product "regular" and let the supporting stock photography stand out. Product content as the sole focus allowed us to "play" and create a sense of motion on-screen to add a touch of personality to the direct offer.
When working within the motion based ads, we pushed the product movement envelope while remaining within the confines of a very reserved budget and timeline.
