BACKGROUND:

The Canadian brand team had a massive ask. After receiving a literal "whack 'o images" from their global partners, all text and visual content needed to be replaced with Canadian versions.

PROJECT DETAILS:

This project ran through every facet of designing static content. Some elements were simple masking and updating text, other elements required PhotoShop magic, others required node-based digital compositing and visual effects applications... and if you've read through all the various projects of our website, you'll know our appreciation for songs that are ten and eleven minutes long by icons Rush and Iron Maiden; so we launched our 'lengthy playlist' and played with pixels for weeks.

ADAPTATION REQUIREMENTS:

Visual Replacement, Text Replacement, Compositing and Effects.