Nicorette
TV Spot and Social Media Assets
BACKGROUND:
The Canadian team had received a set of new social assets from the US and required Canadian adaptation in both product shot and voice over, as well as extension on music licensing.
PROJECT DETAILS:
Beginning with setting our Montréal studio contact to work for casting voice over actors, we began building CG version of the various packs. Without super-less files, this project required finding the source stock imagery lifestyle videos and rebuilding the existing US spots for Canadian updates.
With a French Canadian and English speaking Canadian actors chosen for the ad, we integrated the client's linguistics team into our French-Canadian studio record for the spots v/o session. Working with the US Pro-Tunes contact, we were able to locate and extend the music licensing for the run of these assets on Television, YouTube, Instagram and Facebook.
Branding and Supers were then updated to both French and English Canadian languages.
ADAPTATION REQUIREMENTS:
CG Packshot Creation, Voice Actor Casting and Record, Music License Extension, Supers Creation, Multi-channel Output, Captioning.
QUICK LOOK:
BEFORE
AFTER (CANADIAN ENGLISH AND FRENCH)
AFTER
FULL ADAPTATION:
DVC Canadian English and French
4:5 In-feed Canadian English and French
9:16 Stories Canadian English and French
Captioned TV Spots - Canadian English and French
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