Nicorette
TV Spot and Social Media Assets
BACKGROUND:
The Canadian team had received a set of new social assets from the US and required Canadian adaptation in both product shot and voice over, as well as extension on music licensing.
PROJECT DETAILS:
Beginning with setting our Montréal studio contact to work for casting voice over actors, we began building CG version of the various packs. Without super-less files, this project required finding the source stock imagery lifestyle videos and rebuilding the existing US spots for Canadian updates.
With a French Canadian and English speaking Canadian actors chosen for the ad, we integrated the client's linguistics team into our French-Canadian studio record for the spots v/o session. Working with the US Pro-Tunes contact, we were able to locate and extend the music licensing for the run of these assets on Television, YouTube, Instagram and Facebook.
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Branding and Supers were then updated to both French and English Canadian languages.​​
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ADAPTATION REQUIREMENTS:
CG Packshot Creation, Voice Actor Casting and Record, Music License Extension, Supers Creation, Multi-channel Output, Captioning.
QUICK LOOK:
BEFORE
AFTER (CANADIAN ENGLISH AND FRENCH)
AFTER
FULL ADAPTATION:
DVC Canadian English and French
4:5 In-feed Canadian English and French
9:16 Stories Canadian English and French
Captioned TV Spots - Canadian English and French
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