Polysporin + Band-Aid featuring Ellie Black
Digital Video Content
BACKGROUND:
The Canadian wound care team had partnered with Ellie Black, Canadian Olympic gymnast – to showcase the joint usage of topical antibiotics and adhesive bandages in the gym and in her everyday life. While the Ellie Black team had put together some video spots, the Wound Care team had specific requirements and needed them met.
PROJECT DETAILS:
To convey the Polysporin + Band-Aid wound care regimen in an exciting new fashion, they wanted these spots to feel dynamic and vibrant, with a hint of influencer style and sport related content. By sourcing new royalty free music tracks and editing existing content for a bold take on the content, we created a series for the brand teams social media needs, while fulfilling the brief mandate of creating robust and sport based influencer style assets.
ADAPTATION REQUIREMENTS:
Audio Sourcing, Video Editing, Audio Editing, Supers Creation, Typography
FULL ADAPTATION:
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